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Title details for 42 Rules for Applying Google Analytics by Rob Sanders - Available

42 Rules for Applying Google Analytics

by Rob Sanders
ebook
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42 Rules for Applying Google Analytics is understanding a visitor's journey through your website then applying that measurement, collection and analysis of data for the main purpose of adequately optimizing and improving website performance. This includes learning where your visitors come from and how they interact with your site or measuring key drivers and conversions such as which web pages encourage people to react by calling, emailing or purchasing a product.

The benefit of applying this free knowledge, whether you are an advertiser, publisher, or site owner, will help you write better ads, strengthen your marketing initiatives, and create higher-converting web pages.

It is even more imperative to apply analytics now that online advertising channels have evolved from traditional display and text to mobile, video and social networking. If you are to succeed, it is a must and not an option to align metrics with business goals, draw actionable conclusions and articulate metrics and goals to stakeholders.

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Publisher: Super Star Press

Kindle Book

  • Release date: February 27, 2012

OverDrive Read

  • ISBN: 9781607730415
  • Release date: February 27, 2012

EPUB ebook

  • ISBN: 9781607730415
  • File size: 1801 KB
  • Release date: February 27, 2012

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Computer Technology Nonfiction

Languages

English

42 Rules for Applying Google Analytics is understanding a visitor's journey through your website then applying that measurement, collection and analysis of data for the main purpose of adequately optimizing and improving website performance. This includes learning where your visitors come from and how they interact with your site or measuring key drivers and conversions such as which web pages encourage people to react by calling, emailing or purchasing a product.

The benefit of applying this free knowledge, whether you are an advertiser, publisher, or site owner, will help you write better ads, strengthen your marketing initiatives, and create higher-converting web pages.

It is even more imperative to apply analytics now that online advertising channels have evolved from traditional display and text to mobile, video and social networking. If you are to succeed, it is a must and not an option to align metrics with business goals, draw actionable conclusions and articulate metrics and goals to stakeholders.

Expand title description text
Business Computer Technology Nonfiction