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Brewing Up a Business

ebook
Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery

Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.

In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.

  • Updated to offer a more complete look at what it takes to keep a small business booming
  • An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally
  • Shows how to use social media to reach new customers and grow a business
  • For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.


    Expand title description text
    Series: 2nd Edition, Revised and Updated Publisher: Wiley Edition: 2

    Kindle Book

    • Release date: January 13, 2011

    OverDrive Read

    • ISBN: 9781118061879
    • Release date: January 13, 2011

    EPUB ebook

    • ISBN: 9781118061879
    • File size: 1697 KB
    • Release date: January 13, 2011

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery

    Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.

    In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.

  • Updated to offer a more complete look at what it takes to keep a small business booming
  • An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally
  • Shows how to use social media to reach new customers and grow a business
  • For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.


    Expand title description text
    • Details

      Publisher:
      Wiley
      Edition:
      2

      Kindle Book
      Release date: January 13, 2011

      OverDrive Read
      ISBN: 9781118061879
      Release date: January 13, 2011

      EPUB ebook
      ISBN: 9781118061879
      File size: 1697 KB
      Release date: January 13, 2011

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
    • Languages
      English