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Title details for Different by Youngme Moon - Available

Different

by Youngme Moon
ebook
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What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?
In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.
Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. 
Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
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Publisher: Crown

Kindle Book

  • Release date: April 6, 2010

OverDrive Read

  • ISBN: 9780307460875
  • Release date: April 6, 2010

EPUB ebook

  • ISBN: 9780307460875
  • File size: 3026 KB
  • Release date: April 6, 2010

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?
In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.
Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. 
Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
Expand title description text
Business Nonfiction
  • Details

    Publisher:
    Crown

    Kindle Book
    Release date: April 6, 2010

    OverDrive Read
    ISBN: 9780307460875
    Release date: April 6, 2010

    EPUB ebook
    ISBN: 9780307460875
    File size: 3026 KB
    Release date: April 6, 2010

  • Creators
  • Formats
    Kindle Book
    OverDrive Read
    EPUB ebook
  • Languages
    English